Legally Contented

12 - Richard Meneghello - Big Law Chief Content Officer

Episode Summary

In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Richard Meneghello, Chief Content Officer of Fisher Phillips. As the first Chief Content Officer in Fisher Phillips' history, Rich focuses much of his time ensuring that all the material posted to the firm’s website is timely, insightful, and of practical use by employers. By working hand in hand with the firm's leadership and its practice groups and industry teams, he ensures that Fisher Phillips meets the needs of its clients each and every day by publishing over 500 legal insights each year.

Episode Notes

In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Richard Meneghello, Chief Content Officer of Fisher Phillips.

As the first Chief Content Officer in Fisher Phillips' history, Rich focuses much of his time ensuring that all the material posted to the firm’s website is timely, insightful, and of practical use by employers. By working hand in hand with the firm's leadership and its practice groups and industry teams, he ensures that Fisher Phillips meets the needs of its clients each and every day by publishing over 500 legal insights each year.

In this episode, Rich and Wayne discuss, among other things:

- What COVID-19 taught Fisher Phillips and law firms generally about the value of content marketing and thought leadership marketing content;

- The role planning should play in a law firm's  content marketing efforts;

- Why it's okay for law firms to fail when testing new content marketing initiatives;

- Why lawyers should take positions in their marketing and business development content;

- What a culture of content creation looks like at a law firm; and 

- How law firms should handle breaking news regarding legal developments. 

 

About Richard Meneghello 

LinkedIn: https://www.linkedin.com/in/richmeneghello

Twitter: https://twitter.com/pdxLaborLawyer

Fisher Phillips bio: https://www.fisherphillips.com/people/richard-r-meneghello.html

Rich's email address: rmeneghello@fisherphillips.com


About Wayne Pollock/the Law Firm Editorial Service

Learn more about Wayne Pollock, the host of Legally Contented: https://www.linkedin.com/in/waynepollock

Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com

Do you have any idea how much money your firm is losing when its lawyers write thought leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:  http://www.WriteLessBillMore.com

Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts: 

https://www.lawfirmeditorialservice.com/blog

https://www.youtube.com/channel/UCo_HDI1-CbzbAuczW0XywYA

Do you know a lawyer, law firm, or company serving the legal industry doing big things with their content marketing and/or thought leadership marketing that we should feature? Please email us at hello@legallycontented.com