Legally Contented

14 - Practice Pointer: Don't give your readers a whole chicken when all they want are nuggets

Episode Summary

In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, explains why, when it comes to the length of written marketing and business development content, law firms should not give their readers a whole chicken when all those readers want are nuggets. In other words, law firms should not bombard the readers of their marketing and business development content with long pieces of content when those readers prefer shorter pieces of content.

Episode Notes

In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, explains why, when it comes to the length of written marketing and business development content, law firms should not give their readers a whole chicken when all those readers want are nuggets.

In other words, law firms should not bombard the readers of their marketing and business development content with long pieces of content when those readers prefer shorter pieces of content.

 

About Wayne Pollock/the Law Firm Editorial Service

Learn more about Wayne Pollock, the host of Legally Contented: https://www.linkedin.com/in/waynepollock

Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com

Do you have any idea how much money your firm is losing when its lawyers write thought leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator: 
http://www.WriteLessBillMore.com

Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts: 

https://www.lawfirmeditorialservice.com/blog

https://www.youtube.com/channel/UCo_HDI1-CbzbAuczW0XywYA

Do you have a question about content  marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com