In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, explains why, when it comes to the length of written marketing and business development content, law firms should not give their readers a whole chicken when all those readers want are nuggets. In other words, law firms should not bombard the readers of their marketing and business development content with long pieces of content when those readers prefer shorter pieces of content.
In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, explains why, when it comes to the length of written marketing and business development content, law firms should not give their readers a whole chicken when all those readers want are nuggets.
In other words, law firms should not bombard the readers of their marketing and business development content with long pieces of content when those readers prefer shorter pieces of content.
About Wayne Pollock/the Law Firm Editorial Service
Learn more about Wayne Pollock, the host of Legally Contented: https://www.linkedin.com/in/waynepollock
Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com
Do you have any idea how much money your firm is losing when its lawyers write thought leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:
http://www.WriteLessBillMore.com
Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:
https://www.lawfirmeditorialservice.com/blog
https://www.youtube.com/channel/UCo_HDI1-CbzbAuczW0XywYA
Do you have a question about content marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com