In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Robert D. Keeling and Colleen M. Kenney, partners in, and co-leaders of, Sidley Austin's eDiscovery and Data Analytics group regarding their monthly eDiscovery Update and the group's thought leadership marketing efforts generally.
In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Robert D. Keeling and Colleen M. Kenney, partners in, and co-leaders of, Sidley Austin's eDiscovery and Data Analytics group.
The backstory behind this interview is that Wayne was recently researching eDiscovery case law and came across Sidley's monthly eDiscovery Update. He thought it was an example of a law firm using a classic "express lane" to becoming thought leaders on a topic: Drill down deep on a topic of relevance to your current and prospective clients, and do it consistently. He thought the updates, and the overall initiative, are what a well-done Big Law thought leadership program looks like.
And he said as much on LinkedIn:
https://www.linkedin.com/posts/waynepollock_biglawthoughtleadership-lawfirmmarketing-activity-6938499190645809152--XXr/
In this episode, Robert, Colleen, and Wayne discuss the work that goes into producing the eDiscovery Update, as well as the group's thought-leadership marketing efforts generally. They talked about, among other things:
- How Sidley's eDiscovery and Data Analytics practice group came to be;
- The importance of their colleagues knowing what they do and how they can help them;
- What the first incarnation of the eDiscovery Update looked like and why they realized there was a bigger audience for it than its original audience;
- What's kept the eDiscovery Update going strong for almost two decades(!);
- The workflow behind each month's edition, including the division of labor between lawyers and how much time goes into each edition;
- What the feedback has been over the years from clients and other readers;
- The opportunities the eDiscovery Update has unlocked for Robert, Colleen, and their colleagues; and
- How the group balances quality vs speed when writing each month's eDiscovery Update.
About Robert D. Keeling
LinkedIn: https://www.linkedin.com/in/robert-keeling-19b26a37/
Sidley Austin bio: https://www.sidley.com/en/people/k/keeling-robert-d
Recent eDiscovery Updates: https://www.sidley.com/en/us/insights/?keyword=E-Discovery%20Update
About Colleen M. Kenney
LinkedIn: https://www.linkedin.com/in/colleen-kenney-2483546
Sidley Austin bio: https://www.sidley.com/en/people/k/kenney-colleen-m
Recent eDiscovery Updates: https://www.sidley.com/en/us/insights/?keyword=E-Discovery%20Update
About Wayne Pollock/the Law Firm Editorial Service
Learn more about Wayne Pollock, the host of Legally Contented: https://www.linkedin.com/in/waynepollock
Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com
Do you have any idea how much money your firm is losing when its lawyers write thought leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator: https://www.lawfirmeditorialservice.com/thought-leadership-cost-calculator
Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:
https://www.lawfirmeditorialservice.com/blog
https://www.youtube.com/channel/UCo_HDI1-CbzbAuczW0XywYA
Do you know a lawyer, law firm, or company serving the legal industry doing big things with their content marketing and/or thought leadership marketing that we should feature? Please email us at hello@legallycontented.com