In this episode, Wayne Pollock (founder of the Law Firm Editorial Service) explains why lawyers and law firms should calibrate the following five aspects of their thought-leadership marketing and business development content, or risk it failing miserably because it is not giving its target audiences what they want. 1. Substance 2. Style 3. Structure 4. Form 5. Frequency
In this episode, Wayne Pollock (founder of the Law Firm Editorial Service) explains why lawyers and law firms should calibrate the following five aspects of their thought-leadership marketing and business development content, or risk it failing miserably because it is not giving its target audiences what they want.
1. Substance
2. Style
3. Structure
4. Form
5. Frequency
About Wayne Pollock/the Law Firm Editorial Service
Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock
Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com
Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:
http://www.WriteLessBillMore.com
Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:
https://www.lawfirmeditorialservice.com/blog
https://www.youtube.com/channel/UCo_HDI1-CbzbAuczW0XywYA
Do you have a question about content marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com