In this episode, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains why bingeable content shouldn't just be the domain of Netflix, Disney+, and other streaming services or content creators. Wayne discusses four reasons why law firms should be creating bingeable thought leadership content. Those reasons include: 1. Bingeable thought leadership content creates a favorable first impression in the minds of current and prospective clients and referral sources, and anyone else, consuming that content. 2. The scope and depth of bingeable thought leadership content establishes the attorneys behind it as authorities in the areas of law they practice and the industries they serve. 3. Bingeable thought leadership content allows the consumers of that content to go on a self-guided process where they can get to know, like, and trust the lawyers at a firm based solely on their thought leadership content and without those lawyers having to take time to engage with those consumers via 1:1 communications that those consumers might not want in the first place given where they're at in their process of researching potential lawyers and law firms to assist them with their issues. 4. Bingeable thought leadership content puts the attorneys behind it in pole position to win the business of the people consuming it, and creates a competitive moat other lawyers and law firms are unlikely (and probably, unwilling) to cross.
In this episode, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains why bingeable content shouldn't just be the domain of Netflix, Disney+, and other streaming services or content creators.
Wayne discusses four reasons why law firms should be creating bingeable thought leadership content. Those reasons include:
1. Bingeable thought leadership content creates a favorable first impression in the minds of current and prospective clients and referral sources, and anyone else, consuming that content.
2. The scope and depth of bingeable thought leadership content establishes the attorneys behind it as authorities in the areas of law they practice and the industries they serve.
3. Bingeable thought leadership content allows the consumers of that content to go on a self-guided process where they can get to know, like, and trust the lawyers at a firm based solely on their thought leadership content and without those lawyers having to take time to engage with those consumers via 1:1 communications that those consumers might not want in the first place given where they're at in their process of researching potential lawyers and law firms to assist them with their issues.
4. Bingeable thought leadership content puts the attorneys behind it in pole position to win the business of the people consuming it, and creates a competitive moat other lawyers and law firms are unlikely (and probably, unwilling) to cross.
About Wayne Pollock/the Law Firm Editorial Service
Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock
Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com
Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:
http://www.WriteLessBillMore.com
Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:
https://www.lawfirmeditorialservice.com/blog
https://www.youtube.com/channel/UCo_HDI1-CbzbAuczW0XywYA
Do you have a question about content marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com