In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Michael Murphy, a partner at K&L Gates. Mike focuses his practice on consulting and representing clients on issues related to antitrust and competition, product pricing and distribution, advertising and marketing, intellectual property, and e-commerce. Additionally, Mike represents clients in complex business litigation. Mike and Wayne discuss, among other things, Mike's Big Law legal career, his marketing and business development mindset, how trade shows were a big part of his marketing and business development efforts, why he started creating content on TikTok, and what law firms and attorneys should be thinking about when they market themselves on social media.
In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Michael Murphy, a partner at K&L Gates.
Mike focuses his practice on consulting and representing clients on issues related to antitrust and competition, product pricing and distribution, advertising and marketing, intellectual property, and e-commerce. Additionally, Mike represents clients in complex business litigation.
Mike and Wayne discuss, among other things, Mike's Big Law legal career, his marketing and business development mindset, how trade shows were a big part of his marketing and business development efforts, why he started creating content on TikTok, and what law firms and attorneys should be thinking about when they market themselves on social media.
Resources mentioned in the episode
Blog about attorneys using jargon in their thought-leadership marketing content.
https://www.lawfirmeditorialservice.com/blog/lawyers-should-use-jargon-in-their-thought-leadership/
About Michael Murphy
Online bio: https://www.klgates.com/Michael-R-Murphy
LinkedIn: https://www.linkedin.com/in/michael-murphy-2502a96/
TikTok: https://www.tiktok.com/@meeksmurphy
About Wayne Pollock/the Law Firm Editorial Service
Learn more about Wayne Pollock, the host of Legally Contented: https://www.linkedin.com/in/waynepollock
Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com/
Do you have any idea how much money your firm is losing when its lawyers write thought leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator: http://www.WriteLessBillMore.com
Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:
https://www.lawfirmeditorialservice.com/blog
https://www.youtube.com/channel/UCo_HDI1-CbzbAuczW0XywYA
Do you know a lawyer, law firm, or company serving the legal industry doing big things with their content marketing and/or thought leadership marketing that we should feature? Please email us at hello@legallycontented.com