In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Sarah Sawyer, a principal in the Baltimore office of Offit Kurman. Sarah focuses her practice on providing her clients with general business advice, drafting and analyzing employment documents ranging from employment agreements and severance agreements to employee handbooks, and litigating all aspects of general civil and commercial disputes. Sarah and Wayne discuss, among other things, how and why Sarah developed a marketing and business development mindset as an associate, her strategic development of her "Sawyer the Lawyer" brand, and the unintended benefits of consistent content creation.
In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Sarah Sawyer, a principal in the Baltimore office of Offit Kurman.
Sarah focuses her practice on providing her clients with general business advice, drafting and analyzing employment documents ranging from employment agreements and severance agreements to employee handbooks, and litigating all aspects of general civil and commercial disputes.
Sarah and Wayne discuss, among other things, how and why Sarah developed a marketing and business development mindset as an associate, her strategic development of her "Sawyer the Lawyer" brand, and the unintended benefits of consistent content creation.
About Sarah Sawyer
Bio: https://www.offitkurman.com/attorney/sarah-sawyer-2
LinkedIn: https://www.linkedin.com/in/sarahmsawyer
Sawyer the Lawyer blog: https://www.offitkurman.com/resources/legal-blog/sawyer-the-lawyer/
About Wayne Pollock/the Law Firm Editorial Service
Learn more about Wayne Pollock, the host of Legally Contented: https://www.linkedin.com/in/waynepollock
Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com/
Do you have any idea how much money your firm is losing when its lawyers write thought leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator: http://www.WriteLessBillMore.com
Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:
https://www.lawfirmeditorialservice.com/blog
https://www.youtube.com/channel/UCo_HDI1-CbzbAuczW0XywYA
Do you know a lawyer, law firm, or company serving the legal industry doing big things with their content marketing and/or thought leadership marketing that we should feature? Please email us at hello@legallycontented.com