In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Kirk Jenkins, Senior Counsel at Arnold & Porter Kaye Scholer, regarding his two appellate analytics blogs, the Illinois Supreme Court Review and the California Supreme Court Review. In this episode, Kirk and Wayne discuss, among other things: - What working as an associate at Skadden was like during the M&A boom of the 1980s - The ins and outs of building an appellate practice today, including why appellate lawyers can have difficulty with their marketing and business development efforts - Why Kirk decided to niche down with an analytics-driven thought leadership strategy instead of a traditional strategy of reporting on appellate decisions - How Kirk went about building the database that informs his analytics-driven content - The client opportunities and media opportunities his blogs have afforded him - How Kirk repackages his blog posts to keep his content marketing flywheel spinning - Why Kirk thinks "thought leadership has never been as important as it is today"
In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Kirk Jenkins, Senior Counsel at Arnold & Porter Kaye Scholer, regarding his two appellate analytics blogs, the Illinois Supreme Court Review and the California Supreme Court Review.
In this episode, Kirk and Wayne discuss, among other things:
- What working as an associate at Skadden was like during the M&A boom of the 1980s
- The ins and outs of building an appellate practice today, including why appellate lawyers can have difficulty with their marketing and business development efforts
- Why Kirk decided to niche down with an analytics-driven thought leadership strategy instead of a traditional strategy of reporting on appellate decisions
- How Kirk went about building the database that informs his analytics-driven content
- The client opportunities and media opportunities his blogs have afforded him
- How Kirk repackages his blog posts to keep his content marketing flywheel spinning
- Why Kirk thinks "thought leadership has never been as important as it is today"
About Kirk Jenkins
Arnold & Porter Kaye Scholer bio: https://www.arnoldporter.com/en/people/j/jenkins-kirk
Kirk's Illinois Supreme Court Review blog: https://www.illinoissupremecourtreview.com
Kirk's California Supreme Court Review blog: https://www.californiasupremecourtreview.com
Kirk's LinkedIn: https://www.linkedin.com/in/kirkcjenkins
About Wayne Pollock/the Law Firm Editorial Service
Learn more about Wayne Pollock, the host of Legally Contented: https://www.linkedin.com/in/waynepollock
Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com
Do you have any idea how much money your firm is losing when its lawyers write thought leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator: https://www.lawfirmeditorialservice.com/thought-leadership-cost-calculator
Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:
https://www.lawfirmeditorialservice.com/blog
https://www.youtube.com/channel/UCo_HDI1-CbzbAuczW0XywYA
Do you know a lawyer, law firm, or company serving the legal industry doing big things with their content marketing and/or thought leadership marketing that we should feature? Please email us at hello@legallycontented.com