In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Ethen Ostroff, founder of Ethen Ostroff Law. Ethen was the third attorney to produce content on TikTok, publishing his first video on the platform in October 2019. As of the date this podcast first aired, Ethen has over 213,000 followers on TikTok. In this episode, Ethen and Wayne discuss, among other things: - Why attorneys must accept they're going to be judged when they publish content on social media - The mix of video content attorneys should be publishing on social media - Why social media today is like a website was five years ago - The key difference between YouTube and TikTok that few attorneys realize - The importance of a team-based approach to content - The interplay between organic social media content and paid social media content You can watch this episode on YouTube:https://www.youtube.com/watch?v=e8Gcsay274w Resources discussed in the episode Rehumanize Your Business: How Personal Videos Accelerate Sales and Improve Customer Experience Human: https://bombbomb.com/book/ About Ethen Ostroff Ethen Ostroff Law: https://ethenostrofflaw.com Ethen on TikTok: https://www.tiktok.com/@ethenostrofflaw Ethen on LinkedIn: https://www.linkedin.com/in/e-o-law Ethen's Virtual Assistant company: https://www.turnkeyops.io Take Ethen up on his offer of a complimentary audit of your firm's intake: https://www.auditmyintake.com About Wayne Pollock/the Law Firm Editorial Service Learn more about Wayne Pollock, the host of Legally Contented: https://www.linkedin.com/in/waynepollock Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com Do you have any idea how much money your firm is losing when its lawyers write thought leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator: https://www.lawfirmeditorialservice.com/thought-leadership-cost-calculator Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts: https://www.lawfirmeditorialservice.com/blog https://www.lawfirmeditorialservice.com/videos Do you know a lawyer, law firm, or company serving the legal industry doing big things with their content marketing and/or thought leadership marketing that we should feature? Please email us at hello@legallycontented.com
In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Ethen Ostroff, founder of Ethen Ostroff Law.
Ethen was the third attorney to produce content on TikTok, publishing his first video on the platform in October 2019. As of the date this podcast first aired, Ethen has over 213,000 followers on TikTok.
In this episode, Ethen and Wayne discuss, among other things:
- Why attorneys must accept they're going to be judged when they publish content on social media
- The mix of video content attorneys should be publishing on social media
- Why social media today is like a website was five years ago
- The key difference between YouTube and TikTok that few attorneys realize
- The importance of a team-based approach to content
- The interplay between organic social media content and paid social media content
You can watch this episode on YouTube:
https://www.youtube.com/watch?v=e8Gcsay274w
Resources discussed in the episode
Rehumanize Your Business: How Personal Videos Accelerate Sales and Improve Customer Experience Human
About Ethen Ostroff
Ethen Ostroff Law: https://ethenostrofflaw.com
Ethen on TikTok: https://www.tiktok.com/@ethenostrofflaw
Ethen on LinkedIn: https://www.linkedin.com/in/e-o-law
Ethen's Virtual Assistant company: https://www.turnkeyops.io
Take Ethen up on his offer of a complimentary audit of your firm's intake: https://www.auditmyintake.com
About Wayne Pollock/the Law Firm Editorial Service
Learn more about Wayne Pollock, the host of Legally Contented: https://www.linkedin.com/in/waynepollock
Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com
Do you have any idea how much money your firm is losing when its lawyers write thought leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator: https://www.lawfirmeditorialservice.com/thought-leadership-cost-calculator
Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:
https://www.lawfirmeditorialservice.com/blog
https://www.lawfirmeditorialservice.com/videos
Do you know a lawyer, law firm, or company serving the legal industry doing big things with their content marketing and/or thought leadership marketing that we should feature? Please email us at hello@legallycontented.com