In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains why curating content in today's era of too much digital content can position you as an authority—and a hero—to your clients, prospects, and other target audiences. In addition, according to Wayne, curating content also has these benefits: 1. Curating content forces you to stay abreast of what's going on in the worlds of your clients, prospects, and target audiences. It also allows you to issue spot for them. 2. It takes less time to curate content than it does to create content. 3. Curated content gives you a non-salesy way to get your content in front of your audience. 4. Curating content can provide inspiration for your future content.
In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains why curating content in today's era of too much digital content can position you as an authority—and a hero—to your clients, prospects, and other target audiences.
In addition, according to Wayne, curating content also has these benefits:
1. Curating content forces you to stay abreast of what's going on in the worlds of your clients, prospects, and target audiences. It also allows you to issue spot for them.
2. It takes less time to curate content than it does to create content.
3. Curated content gives you a non-salesy way to get your content in front of your audience.
4. Curating content can provide inspiration for your future content.
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+ Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock
+ Learn more about the Law Firm Editorial Service:
http://www.lawfirmeditorialservice.com
+ Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves?
Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:
http://www.WriteLessBillMore.com
+ Do you want to elevate your thought leadership, distinguish yourself from your competitors, and never again be your target clients’ second choice?
Our Legal Thought Leadership Accelerator is a FREE five-day educational email course, in which you will learn five advanced principles for conceptualizing and crafting revenue-generating legal thought leadership that positions you to be your target clients’ top choice over your competitors (and the one the media regularly calls and conference organizers regularly put on stage):
https://www.lawfirmeditorialservice.com/legal-thought-leadership-accelerator
+ Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:
https://www.lawfirmeditorialservice.com/blog
https://www.lawfirmeditorialservice.com/videos
+ Do you have a question about content marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com