Legally Contented

Practice Pointer: Five rules for building trust with your audience so you can build a following

Episode Summary

In this episode, Wayne Pollock (founder of the Law Firm Editorial Service) explains five rules for building trust with your audience through your thought leadership so that you can build a following. Those five rules are: 1. Your content will be relevant, valuable, and compelling 2. Your content will be educational, not promotional 3. You will show up when you say you're going to show up 4. You will show up consistently 5. When you bring in third parties to collaborate with you on your thought leadership, they will provide relevant, valuable, and compelling information themselves. About Wayne Pollock/the Law Firm Editorial Service Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator: http://www.WriteLessBillMore.com Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts: https://www.lawfirmeditorialservice.com/blog https://www.lawfirmeditorialservice.com/videos Do you have a question about content marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com

Episode Notes

In this episode, Wayne Pollock (founder of the Law Firm Editorial Service) explains five rules for building trust with your audience through your thought leadership so that you can build a following. 

Those five rules are: 

1. Your content will be relevant, valuable, and compelling 

2. Your content will be educational, not promotional

3. You will show up when you say you're going to show up 

4. You will show up consistently 

5. When you bring in third parties to collaborate with you on your thought leadership, they will provide relevant, valuable, and compelling information themselves.

 

About Wayne Pollock/the Law Firm Editorial Service

Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock

Learn more about the Law Firm Editorial Service: 
http://www.lawfirmeditorialservice.com

Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator: http://www.WriteLessBillMore.com

Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:

https://www.lawfirmeditorialservice.com/blog
https://www.lawfirmeditorialservice.com/videos

Do you have a question about content  marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com