In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains five ways a law firm's thought leadership can help eliminate the buyer's remorse a client might experience after deciding to retain the firm to handle a new legal matter: 1. Thought leadership continuously reinforces expertise and authority on the part of the law firm publishing it. 2. It provides ongoing value for a client beyond the work a law firm is doing on the client's active legal matter(s). 3. It helps shape clients' understanding of complex legal issues, thus managing their expectations about the result of their legal matter(s). 4. It demonstrates a law firm has capabilities beyond those it's employing in connection with a client's legal matter(s). 5. When a law firm's attorneys invite a client to co-produce thought leadership with them, that client will feel valued and appreciated.
In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains five ways a law firm's thought leadership can help eliminate the buyer's remorse a client might experience after deciding to retain the firm to handle a new legal matter:
1. Thought leadership continuously reinforces expertise and authority on the part of the law firm publishing it.
2. It provides ongoing value for a client beyond the work a law firm is doing on the client's active legal matter(s).
3. It helps shape clients' understanding of complex legal issues, thus managing their expectations about the result of their legal matter(s).
4. It demonstrates a law firm has capabilities beyond those it's employing in connection with a client's legal matter(s).
5. When a law firm's attorneys invite a client to co-produce thought leadership with them, that client will feel valued and appreciated.
Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock
Learn more about the Law Firm Editorial Service:
http://www.lawfirmeditorialservice.com
Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves?
Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:
http://www.WriteLessBillMore.com
Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:
https://www.lawfirmeditorialservice.com/blog
https://www.lawfirmeditorialservice.com/videos
Do you have a question about content marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com