In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) walks through five ways you're disrespecting the consumers of your thought leadership content: 1. You're not using "signpost subheads" to give your readers a sense of what direction you're going and what you're about to discuss. 2. You're not using white space creatively. 3. You're not laying the groundwork or the context for the points you're going to make later on. 4. You're not using segues to transition from idea to idea. 5. You're burying the lede by waiting until the very end, or at least the middle, to explain the importance of the topic you're covering.
In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) walks through five ways you're disrespecting the consumers of your thought leadership content:
1. You're not using "signpost subheads" to give your readers a sense of what direction you're going and what you're about to discuss.
2. You're not using white space creatively.
3. You're not laying the groundwork or the context for the points you're going to make later on.
4. You're not using segues to transition from idea to idea.
5. You're burying the lede by waiting until the very end, or at least the middle, to explain the importance of the topic you're covering.
Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock
Learn more about the Law Firm Editorial Service:
http://www.lawfirmeditorialservice.com
Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves?
Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:
http://www.WriteLessBillMore.com
Do you want to elevate your thought leadership, distinguish yourself from your competitors, and never again be your target clients’ second choice?
Our Legal Thought Leadership Accelerator is a FREE five-day educational email course, in which you will learn five advanced principles for conceptualizing and crafting revenue-generating legal thought leadership that positions you to be your target clients’ top choice over your competitors (and the one the media regularly calls and conference organizers regularly put on stage):
https://www.lawfirmeditorialservice.com/legal-thought-leadership-accelerator
Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:
https://www.lawfirmeditorialservice.com/blog
https://www.lawfirmeditorialservice.com/videos
Do you have a question about content marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com