In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains the secret benefit of regularly producing thought leadership content that no one talks about: You become a much better networker. Here's why: 1. Regularly producing thought leadership content sharpens your communications skills. 2. Regularly producing thought leadership content forces you to build deep knowledge of topics relevant to clients, referral sources, and anyone else you're networking with. 3. Regularly producing thought leadership content helps you become more confident and more composed. 4. Regularly producing thought leadership content helps you become a master ice breaker. 5. Regularly producing thought leadership content helps you with storytelling and the ability to easily cite examples of your work when you're networking.
In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains the secret benefit of regularly producing thought leadership content that no one talks about: You become a much better networker.
Here's why:
1. Regularly producing thought leadership content sharpens your communications skills.
2. Regularly producing thought leadership content forces you to build deep knowledge of topics relevant to clients, referral sources, and anyone else you're networking with.
3. Regularly producing thought leadership content helps you become more confident and more composed.
4. Regularly producing thought leadership content helps you become a master ice breaker.
5. Regularly producing thought leadership content helps you with storytelling and the ability to easily cite examples of your work when you're networking.
+ Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock
+ Learn more about the Law Firm Editorial Service:
http://www.lawfirmeditorialservice.com
+ Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves?
Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:
http://www.WriteLessBillMore.com
+ Do you want to elevate your thought leadership, distinguish yourself from your competitors, and never again be your target clients’ second choice?
Our Legal Thought Leadership Accelerator is a FREE five-day educational email course, in which you will learn five advanced principles for conceptualizing and crafting revenue-generating legal thought leadership that positions you to be your target clients’ top choice over your competitors (and the one the media regularly calls and conference organizers regularly put on stage):
https://www.lawfirmeditorialservice.com/legal-thought-leadership-accelerator
+ Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:
https://www.lawfirmeditorialservice.com/blog
https://www.lawfirmeditorialservice.com/videos
+ Do you have a question about content marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com