In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) walks through six reasons why attorneys and other professional services providers should still be producing bylined thought leadership articles today, even with the upheaval in the content marketing and thought leadership world: 1. Bylined thought leadership articles allow you to be discovered by humans 2. Bylined thought leadership articles allow you to be discovered by AI 3. Bylined thought leadership articles allow you to build authority through borrowed credibility from the media outlets you're publishing your articles in 4. Bylined thought leadership articles are potent business development and marketing materials 5. Bylined thought leadership articles are impressive pieces of your content library 6. Bylined thought leadership articles can lead to earned media coverage of the topics you're discussing in those articles
In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) walks through six reasons why attorneys and other professional services providers should still be producing bylined thought leadership articles today, even with the upheaval in the content marketing and thought leadership world:
1. Bylined thought leadership articles allow you to be discovered by humans
2. Bylined thought leadership articles allow you to be discovered by AI
3. Bylined thought leadership articles allow you to build authority through borrowed credibility from the media outlets you're publishing your articles in
4. Bylined thought leadership articles are potent business development and marketing materials
5. Bylined thought leadership articles are impressive pieces of your content library
6. Bylined thought leadership articles can lead to earned media coverage of the topics you're discussing in those articles
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+ Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock
+ Learn more about the Law Firm Editorial Service:
http://www.lawfirmeditorialservice.com
+ Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves?
Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:
http://www.WriteLessBillMore.com
+ Do you want to elevate your thought leadership, distinguish yourself from your competitors, and never again be your target clients’ second choice?
Our Legal Thought Leadership Accelerator is a FREE five-day educational email course, in which you will learn five advanced principles for conceptualizing and crafting revenue-generating legal thought leadership that positions you to be your target clients’ top choice over your competitors (and the one the media regularly calls and conference organizers regularly put on stage):
https://www.lawfirmeditorialservice.com/legal-thought-leadership-accelerator
+ Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:
https://www.lawfirmeditorialservice.com/blog
https://www.lawfirmeditorialservice.com/videos
+ Do you have a question about content marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com