Legally Contented

Practice Pointer: Thought leadership is a compounding asset. Treat it like one.

Episode Summary

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains why thought leadership is a compounding asset whose benefits increase in value over time. Those benefits include audience discovery, providing business development resources, and serving as both a network growth tool and a reputation and trust builder.

Episode Notes

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains why thought leadership is a compounding asset whose benefits increase in value over time. 

Those benefits include audience discovery, providing business development resources, and serving as both a network growth tool and a reputation and trust builder.

Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock


Learn more about the Law Firm Editorial Service:
http://www.lawfirmeditorialservice.com


Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves?


Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:
http://www.WriteLessBillMore.com


Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:

https://www.lawfirmeditorialservice.com/blog

https://www.lawfirmeditorialservice.com/videos


Do you have a question about content  marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com