Legally Contented

She built her Chambers Band 1 cannabis law practice through thought leadership (and hustle) - Hilary Bricken

Episode Summary

In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Hilary Bricken, name partner of Harris Bricken. Hilary is one of the premier cannabis business and regulatory attorneys in the United States. As chair of Harris Bricken’s Regulated Substances practice group, she helps cannabis companies of all sizes with their cannabis-related business and regulatory needs. Hilary is also lead editor of the Canna Law Blog. Hilary was named by Chambers in 2022 as one of only two “Band 1” California lawyers. Since joining Harris Bricken in 2010, Hilary has earned a reputation as an exceptional and fearless business law attorney. Major media outlets including The New York Times, VICE, the Los Angeles Times, Chicago Tribune, Business Insider, CNN, Rolling Stone, Forbes, MSNBC, and Bloomberg all have turned to Hilary for her on-the-ground perspective on cannabis laws. In this episode, Hilary and Wayne discuss, among other things: - How the Canna Law Blog greased her and her colleagues' business development skids and fueled the growth of her practice - What makes for an effective law firm blog covering an industry - The importance of listening to the consumers of your content - How to build systems and processes for a blog with multiple authors - How to get associates involved in thought leadership content creation - Thought leadership as a recruitment tool You can watch the video recording of the episode here: https://www.youtube.com/watch?v=XjOaQyKWGnU About Hilary Bricken Hilary's online bio: https://harrisbricken.com/our-team/hilary-bricken/ Harris Bricken's Canna Law Blog: https://harrisbricken.com/cannalawblog/ Hilary's Twitter handle: https://twitter.com/cannabizlawyer Hilary's LinkedIn profile: https://www.linkedin.com/in/hilary-bricken-37836724 About Wayne Pollock/the Law Firm Editorial Service Learn more about Wayne Pollock, the host of Legally Contented: https://www.linkedin.com/in/waynepollock Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com Do you have any idea how much money your firm is losing when its lawyers write thought leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator: https://www.lawfirmeditorialservice.com/thought-leadership-cost-calculator Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts: https://www.lawfirmeditorialservice.com/blog https://www.lawfirmeditorialservice.com/videos Do you know a lawyer, law firm, or company serving the legal industry doing big things with their content marketing and/or thought leadership marketing that we should feature? Please email us at hello@legallycontented.com

Episode Notes

In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Hilary Bricken, name partner of Harris Bricken.

Hilary is one of the premier cannabis business and regulatory attorneys in the United States. As chair of Harris Bricken’s Regulated Substances practice group, she helps cannabis companies of all sizes with their cannabis-related business and regulatory needs. Hilary is also lead editor of the Canna Law Blog. Hilary was named by Chambers in 2022 as one of only two “Band 1” California lawyers. 

Since joining Harris Bricken in 2010, Hilary has earned a reputation as an exceptional and fearless business law attorney. Major media outlets including The New York Times, VICE, the Los Angeles Times, Chicago Tribune, Business Insider, CNN, Rolling Stone, Forbes, MSNBC, and Bloomberg all have turned to Hilary for her on-the-ground perspective on cannabis laws.

In this episode, Hilary and Wayne discuss, among other things:

 - How the Canna Law Blog greased her and her colleagues' business development skids and fueled the growth of her practice

- What makes for an effective law firm blog covering an industry

- The importance of listening to the consumers of your content

- How to build systems and processes for a blog with multiple authors

- How to get associates involved in thought leadership content creation

- Thought leadership as a recruitment tool


You can watch the video recording of the episode here:
https://www.youtube.com/watch?v=XjOaQyKWGnU

 

About Hilary Bricken

Hilary's online bio: https://harrisbricken.com/our-team/hilary-bricken/

Harris Bricken's Canna Law Blog: https://harrisbricken.com/cannalawblog/

Hilary's Twitter handle: https://twitter.com/cannabizlawyer

Hilary's LinkedIn profile: https://www.linkedin.com/in/hilary-bricken-37836724

 

About Wayne Pollock/the Law Firm Editorial Service

Learn more about Wayne Pollock, the host of Legally Contented: https://www.linkedin.com/in/waynepollock

Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com

Do you have any idea how much money your firm is losing when its lawyers write thought leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:  https://www.lawfirmeditorialservice.com/thought-leadership-cost-calculator

Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts: 

https://www.lawfirmeditorialservice.com/blog

https://www.lawfirmeditorialservice.com/videos

Do you know a lawyer, law firm, or company serving the legal industry doing big things with their content marketing and/or thought leadership marketing that we should feature? Please email us at hello@legallycontented.com