In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Shane McCall, an Equity Partner at Koprince McCall Pottroff LLC and Editor of the SmallGovCon blog. Shane has run the blog since taking it over from Steven Koprince, and recently published the "Koprince Law LLC GovCon Handbook Volume 5: Procedures and Pitfalls of Size Protests and Appeals." Shane helps businesses in their quest to navigate the thicket of federal government contracting, with a focus on those issues affecting small businesses. Shane excels in drafting both transactional and litigation documents and advising clients on FAR and SBA contracting rules, skills that come in handy when solving the riddles of government contracting. In this episode, Shane and Wayne discuss, among other things: - How blogging can make attorneys better attorneys; - The direct line between content marketing/thought leadership and new client matters; - The simplicity of blogging versus other forms of marketing; - How to balance breaking news-type blog posts with substantive blog posts; - Blogs as recruiting tools; and - How to maximize attorneys' participation in blogging. Watch the episode on YouTube: https://www.youtube.com/watch?v=CY8TMS6wFfY About Shane McCall Shane's online bio: https://www.koprince.com/shane-mccall SmallGovCon blog: http://www.smallgovcon.com Shane on LinkedIn: https://www.linkedin.com/in/shane-mccall-71b882146 About Wayne Pollock/the Law Firm Editorial Service Learn more about Wayne Pollock, the host of Legally Contented: https://www.linkedin.com/in/waynepollock Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com Do you have any idea how much money your firm is losing when its lawyers write thought leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator: https://www.lawfirmeditorialservice.com/thought-leadership-cost-calculator Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts: https://www.lawfirmeditorialservice.com/blog https://www.lawfirmeditorialservice.com/videos Do you know a lawyer, law firm, or company serving the legal industry doing big things with their content marketing and/or thought leadership marketing that we should feature? Please email us at hello@legallycontented.com
In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Shane McCall, an Equity Partner at Koprince McCall Pottroff LLC and Editor of the SmallGovCon blog. Shane has run the blog since taking it over from Steven Koprince, and recently published the "Koprince Law LLC GovCon Handbook Volume 5: Procedures and Pitfalls of Size Protests and Appeals."
Shane helps businesses in their quest to navigate the thicket of federal government contracting, with a focus on those issues affecting small businesses. Shane excels in drafting both transactional and litigation documents and advising clients on FAR and SBA contracting rules, skills that come in handy when solving the riddles of government contracting.
In this episode, Shane and Wayne discuss, among other things:
- How blogging can make attorneys better attorneys;
- The direct line between content marketing/thought leadership and new client matters;
- The simplicity of blogging versus other forms of marketing;
- How to balance breaking news-type blog posts with substantive blog posts;
- Blogs as recruiting tools; and
- How to maximize attorneys' participation in blogging.
Watch the episode on YouTube:
https://www.youtube.com/watch?v=CY8TMS6wFfY
About Shane McCall
Shane's online bio: https://www.koprince.com/shane-mccall
SmallGovCon blog: http://www.smallgovcon.com
Shane on LinkedIn: https://www.linkedin.com/in/shane-mccall-71b882146
About Wayne Pollock/the Law Firm Editorial Service
Learn more about Wayne Pollock, the host of Legally Contented: https://www.linkedin.com/in/waynepollock
Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com
Do you have any idea how much money your firm is losing when its lawyers write thought leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator: https://www.lawfirmeditorialservice.com/thought-leadership-cost-calculator
Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:
https://www.lawfirmeditorialservice.com/blog
https://www.lawfirmeditorialservice.com/videos
Do you know a lawyer, law firm, or company serving the legal industry doing big things with their content marketing and/or thought leadership marketing that we should feature? Please email us at hello@legallycontented.com